"JetSet has pioneered the region’s first multi award-winning ‘wash and blow-dry' concept. Inspired by the glamorous jet-set era of the 1960s, this chain of hair salons has successfully carved out a niche in a thriving market. JetSet offers an innovative, fresh and modern alternative to a traditional salon, and it’s an idea that is well-matched to a contemporary city like Dubai. JetSet appeals as much to the UAE’s trendsetting millennials as it does to the elite business travelers."